Mind Over Money: How Women’s Psychological Strengths Drive Investment Success

Many of us have heard the expression, “It’s a marathon, not a sprint,” when faced with adjusting our attitudes to meet a long-term challenge. In our 2019 blog, Why Women Are Natural Long-Term Investors, we illustrated this point with the story of the 2018 Boston Marathon, where women notably lasted longer and finished in more significant numbers when bad weather led to increasingly challenging course conditions. This observation sparked discussions on how women’s mental stamina translates into various life aspects, including financial investing.

There is a certain grace in how women approach investing, a rhythm that is less about the rapid pace of speculation and more about the steady beat of persistence. It’s not just a matter of numbers or market trends; it’s about a deeper understanding of patience and foresight. Women, it seems, are naturally inclined towards long-term investing. But why is that? Why does it feel like women have an intuitive edge when thinking about the distant horizon rather than the immediate gain?

Let us begin by acknowledging that investing is as much about psychology as mathematics. We often think of investors as driven by a relentless quest for quick returns, yet true investing—the kind that can yield substantial rewards over time—requires a different mindset altogether. It requires a steady hand, a calm demeanor, and the acceptance of a degree of risk over the long haul, traits that many women possess in abundance.

Consider for a moment the qualities that have historically been nurtured in women. Often, women have been caretakers, strategists, and stewards of long-term projects, from managing households to fostering relationships. This experience translates well into investing. Women tend to approach their finances with the same care they might give to nurturing a garden or managing a family budget. They are less likely to be swayed by market volatility and more likely to adopt a strategy that involves steady growth and thoughtful decision-making.

Another aspect that contributes to women’s natural inclination towards long-term investing is their propensity for planning. Many women are accustomed to long-term planning in various aspects of life—whether it’s saving for children’s education, preparing for retirement, or managing multi-generational wealth. This forward-thinking approach is a cornerstone of successful investing.

Not only are women natural planners, but studies have also shown that they’re often better at sticking to their long-term investment plans than their male counterparts. One reason is that women are generally less inclined to engage in high-risk, high-reward behavior. They are more likely to conduct thorough research, to think through their decisions, and to avoid making emotional trades. This cautious yet calculated approach often results in more stable and sustainable returns over time.

Additionally, women’s approach to risk management is often more nuanced. They tend to be more aware of potential downsides and are, therefore, more likely to diversify their investments and seek stability. This risk aversion is not to be mistaken for a lack of ambition but rather a strategic alignment with long-term goals.

Finally, women tend to be more collaborative in their investment approach. They value discussions, seek advice, and are open to learning from others. This communal aspect of decision-making helps mitigate risks and leverage collective wisdom. It is not about making impulsive moves but gathering insights, weighing options, and making informed choices.

In our 40+ years at The Humphreys Group, we’ve witnessed firsthand how women naturally embody the traits of successful investors: patience, resilience, and a focus on long-term goals. Our clients—70% of whom are women—have consistently demonstrated the power of connection, collaboration, and thoughtful decision-making in their financial journeys. We believe it’s time to embrace a new, empowering narrative around money management—one that acknowledges women’s strengths and honors their unique perspectives. Together, we can redefine how women approach their wealth and secure their financial futures confidently.

Reach out to The Humphreys Group to continue the conversation

Diane Bourdo, CFP®
Diane Bourdo, CFP®

Diane Bourdo is the President of The Humphreys Group. Diane has dedicated her life’s work to helping women make smart financial decisions. For nearly 30 years, she has developed investment management and financial planning strategies that allow her clients to create lives that reflect their values. Diane was named an InvestmentNews 2020 Women to Watch and has been recognized in Forbes, SF Chronicle, NY Times and more for her work and writing.

Diane Bourdo, CFP®
Diane Bourdo, CFP®

Diane Bourdo is the President of The Humphreys Group. Diane has dedicated her life’s work to helping women make smart financial decisions. For nearly 30 years, she has developed investment management and financial planning strategies that allow her clients to create lives that reflect their values. Diane was named an InvestmentNews 2020 Women to Watch and has been recognized in Forbes, SF Chronicle, NY Times and more for her work and writing.

Share our Post
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on print
Print

Related Posts

Humphreys Group - Rewriting the Rules 2nd Edition Book Cover

If we made women’s unique strengths, concerns, and preferences the financial norm, what would we see?

Learn to invest like a woman.
Get your free copy of the book today!