The Art of Advocacy: Building Your Worth and Negotiating with Confidence

Do you struggle with advocating for yourself, expressing your talents, and negotiating your worth? As a woman, it’s not uncommon to feel challenged in these areas. Cultural stereotypes often paint women as unselfish, caring, and emotionally expressive, while men are expected to be assertive, self-confident, and direct. As a result, men are more readily accepted when self-advocating, whereas women may face pushback. But advocating for yourself is crucial to building your worth, building your wealth, and achieving your goals. Here we dive into how to overcome these challenges and become an effective advocate for yourself and others.

Advocating for Yourself

The first step to advocating for yourself is to understand your worth. Understanding the value you bring to the table and recognizing your accomplishments, skills, and achievements can give you the confidence you need to stand up for yourself.

Another critical aspect of advocating for yourself is understanding the potential challenges you may face. Women are often seen as less likable when they self-advocate, which can make it more challenging to get ahead. It’s essential to be aware of these challenges so you can prepare for them and find ways to overcome them.

One way to help overcome these challenges is to position your self-interests as part of something larger, connected to the greater good. When you can tie your self-interests to a greater cause, it can be easier for others to see the value you bring to the table — not to mention it can make it easier for you to fight for.

Another critical aspect of advocating for yourself is enlisting the support of your “fans” — your community of friends, family, colleagues, etc., who are rooting for you. Whether it’s asking for a raise at work or seeking advice on a financial decision, having a strong support system can help you feel more confident and prepared.

Advocating for Others

Advocating for others is an essential part of building meaningful relationships and making a positive impact on those around us. Research has shown that women are particularly skilled at advocating for others, but may struggle to see the value in advocating for themselves. However, by successfully advocating for others, women can develop the skills and confidence they need to stand up for themselves, too. In fact, studies have found that when women negotiate on behalf of someone else instead of themselves, their performance significantly improves, and gender differences in negotiation are eliminated.

To effectively advocate for others, it’s crucial to take the time to understand their needs and concerns fully. By doing so, you can develop a more effective strategy for advocating on their behalf. Additionally, it’s essential to be mindful of any potential challenges they may face and find ways to help them overcome these obstacles. Whether it’s advocating for a coworker or friend, or working to make a positive change in your community, being an advocate for others can not only benefit those around you but also help you grow and develop as a leader.

Final Thoughts

At The Humphreys Group, our mission is to empower women to achieve their financial goals and build a better future for themselves and their communities. We understand that advocating for oneself and others is a critical component of this journey, and we’re committed to supporting our clients every step of the way. Whether you’re looking to negotiate a compensation package, ask for a raise, or use your resources to make a positive impact on society, we’re here to provide the guidance you need. With our expertise and your ambition, there’s no limit to what we can achieve together. Get in touch to get started!

Diane Bourdo, CFP®
Diane Bourdo, CFP®

Diane Bourdo is the President of The Humphreys Group. Diane has dedicated her life’s work to helping women make smart financial decisions. For nearly 30 years, she has developed investment management and financial planning strategies that allow her clients to create lives that reflect their values. Diane was named an InvestmentNews 2020 Women to Watch and has been recognized in Forbes, SF Chronicle, NY Times and more for her work and writing.

Diane Bourdo, CFP®
Diane Bourdo, CFP®

Diane Bourdo is the President of The Humphreys Group. Diane has dedicated her life’s work to helping women make smart financial decisions. For nearly 30 years, she has developed investment management and financial planning strategies that allow her clients to create lives that reflect their values. Diane was named an InvestmentNews 2020 Women to Watch and has been recognized in Forbes, SF Chronicle, NY Times and more for her work and writing.

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