At The Humphreys Group, it’s no secret we applaud and encourage the many ways in which today’s women are breaking through gender stereotypes. Since our firm’s founding, we have championed women as they’ve scaled the learning curve of personal finance and investing.
Lately, we’ve been especially fascinated by the stereotypes that still permeate discussions about women and money.
These phrases probably sound familiar → → → → → → → → →
In this book, we take a deep dive into decades of research and data around women, money and personal finance to distinguish myths from reality.
Turns out, the financial services industry is experiencing an overdue wake-up call when it comes to women and money. Today’s financial institutions were built by and for men, so it’s no surprise that the “norm” does little to reflect the strengths and preferences of women.
So, we ask:
- What would happen if we flipped the narrative? What if we designed the world of personal finance, using the strengths and preferences of women as our starting points?
- What if those strengths and preferences were seen as the advantage that they are, rather than something the status quo needs to somehow accommodate or tolerate?
- If we were to create a financial services firm that was designed for and addressed the needs of women, what would it look like?