Forbes Interview with Diane Bourdo, CFP®
November 13, 2024
At The Humphreys Group, it’s no secret we applaud and encourage the many ways in which today’s women are breaking through gender stereotypes. Since our firm’s founding, we have championed women as they’ve scaled the learning curve of personal finance and investing.
Over the years, we’ve been especially fascinated by the stereotypes that still permeate discussions about women and money.
These phrases probably sound familiar → → → → → → → → →
In the second edition of our groundbreaking book, we continue to unravel the intricacies around women, money, and personal finance to distinguish myths from reality. Incorporating the latest data and research reports since the global pandemic impacted every sector of society, our updated book brings you an even more nuanced understanding of women and money.
Our research shows women are becoming a more powerful group, and our younger generations have different experiences and expectations, yet today’s financial institutions were built by and for men, so it’s no surprise that the “norm” still does little to reflect the strengths and preferences of women.
So, we pose some essential questions:
- What would happen if we flipped the narrative? What if we designed the world of personal finance, using the strengths and preferences of women as our starting points?
- What if those strengths and preferences were seen as the advantage that they are, rather than something the status quo needs to somehow accommodate or tolerate?
- If we were to create a financial services firm that was designed for and addressed the needs of women, what would it look like? What do women want from their financial advisor experience? What does it mean ‘to do money’ like a woman?
At The Humphreys Group, it’s no secret we applaud and encourage the many ways in which today’s women are breaking through gender stereotypes. Since our firm’s founding, we have championed women as they’ve scaled the learning curve of personal finance and investing.
Over the years, we’ve been especially fascinated by the stereotypes that still permeate discussions about women and money.
The phrases below probably sound familiar:
Watch the video above about our Mission or click below on each of the myths that we work to dispel in Rewriting the Rules!
- Myth 01: Men Are Better Investors Than Women
- Myth 02: Emotions and Personal Values Should be Kept Separate From Money and Investing
- Myth 03: Women Are More Risk-Averse Than Men
- Myth 04: Women Lack Confidence When It Comes to Money
- Myth 05: Women Are Less Interested in Investing
- Myth 06: Women Are Less Knowledgeable About Math and Investing
- Myth 07: Women Need Extra Help Understanding Their Finances
- Myth 08: Women Can’t Save Because They Spend Money Irresponsibly
- Myth 09: Women Will Save Enough for Retirement if They Set Up a 401(k) and Play by the Rules
- Myth 10: We Should Focus Our Time on Fixing the Gender Income Gap, Not the Wealth Gap
