How Every Woman Can Protect Her Financial Future (And Why She Needs To)

Diane Bourdo, president of wealth management firm The Humphreys Group in San Francisco, California, spoke with The Boston Globe in the article “How every woman can protect her financial future (and why she needs to).” Diane Bourdo emphasized that women are already confident and smart when it comes to money — and that their financial power knows no bounds.

“So many women think they need to know about stocks before they start investing. And that’s just not the case,” Bourdo said. “When we get a new client, I often say, ‘Let me tell you a little secret: This isn’t hard. It’s not complicated. No advanced math. And it’s within your capacity to understand this.’”

Women are often dismissed because they want financial decisions to be built around a narrative, not just number crunching, or because their decisions are considered emotional. “We really think it’s a mistake to think that money has nothing to do with your emotions,” Bourdo said.

There are steps women can take right now to boost their financial literacy, Bourdo and other experts said:

  1. Think about a financial plan, not an investment plan.
  2. Talk about money with your friends and family.
  3. Understand your emotions about money and what’s important to you.
  4. Don’t hesitate to ask questions, even if they might seem off-target.
  5. Don’t abdicate power to a spouse or partner.
  6. Make sure you and your partner are saving enough for two.
  7. Learn to negotiate.
  8. Make your future a priority.
  9. Help others, but look after yourself first.

The Boston Globe is a 26-time Pulitzer Prize winning news source featuring premium national and local content daily.  With the largest newsroom in the region, The Boston Globe provides more news, analysis and information about community events, sports and entertainment than any other local news source.

Diane Bourdo, CFP®
Diane Bourdo, CFP®

Diane Bourdo is the President of The Humphreys Group. Diane has dedicated her life’s work to helping women make smart financial decisions. For nearly 30 years, she has developed investment management and financial planning strategies that allow her clients to create lives that reflect their values. Diane was named an InvestmentNews 2020 Women to Watch and has been recognized in Forbes, SF Chronicle, NY Times and more for her work and writing.

Diane Bourdo, CFP®
Diane Bourdo, CFP®

Diane Bourdo is the President of The Humphreys Group. Diane has dedicated her life’s work to helping women make smart financial decisions. For nearly 30 years, she has developed investment management and financial planning strategies that allow her clients to create lives that reflect their values. Diane was named an InvestmentNews 2020 Women to Watch and has been recognized in Forbes, SF Chronicle, NY Times and more for her work and writing.

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