Forbes Interview with Diane Bourdo, CFP®

Diane Bourdo, CFP®, President of The Humphreys Group, was recently interviewed by Senior Contributor Larry Light at Forbes to discuss her book titled Rewriting the Rules: Telling Truths About Women and Money, which she co-authored with Hallie Kraus, CFP®, Financial Planner at The Humphreys Group.

Despite progress being made, persistent stereotypes about women and money have led to their underrepresentation and misunderstanding in the financial world. In this interview, Diane discusses a few financial myths about women and critical areas of focus that she covers in her book.

Myth: Men Are Better Investors Than Women: While many assume men are better investors due to confident or aggressive decision-making, numerous studies show that women are better long-term investors. Women tend to be more patient and calculated in their approach, making fewer risky decisions.

Myth: Women Are More Risk-Averse Than Men: Women are not necessarily more risk-averse than men; they are simply more discerning about the types of risk they take. Women tend to prioritize financial security and are, therefore, more mindful of potential losses.

Myth: Women Know Less About Finances Than Men: When provided with resources, support, and opportunity, women quickly become confident and competent in managing their finances. Unfortunately, women are often not offered the same financial opportunities as men.

Money and Emotions Are Intertwined: There’s no reason to separate our emotions from financial decision-making. Instead, we should use our feelings to learn more about our economic behavior and make more informed and aligned decisions.

The Gender Wealth Gap Is A Crucial Topic: The gender wealth gap is more significant than the income gap and is also one of the least understood aspects of gender inequality. It refers to the difference in assets between men and women that accumulates over time due to pay inequality, caregiving responsibilities, and differences in financial risk-taking.

Diane expanded on the importance of the gender wealth gap and what it takes to close it. “While income is important, wealth is what allows individuals to weather financial storms, retire comfortably, and pass assets on to the next generation,” said Bourdo. “Closing the wealth gap requires not just earning more but also making smart investment decisions and planning for the long term​.”

The Humphreys Group, a women-owned and women-operated wealth management firm based in San Francisco, California, is dedicated to helping clients confidently navigate their financial lives. Specializing in personalized financial planning and disciplined asset management, they offer resources to assist clients in balancing their financial support for loved ones without compromising their financial well-being. Their team guides proactive financial conversations and sets personal boundaries to help their clients maintain healthy relationships and financial stability.

Diane Bourdo, CFP®
Diane Bourdo, CFP®

Diane Bourdo is the President of The Humphreys Group. Diane has dedicated her life’s work to helping women make smart financial decisions. For nearly 30 years, she has developed investment management and financial planning strategies that allow her clients to create lives that reflect their values. Diane was named an InvestmentNews 2020 Women to Watch and has been recognized in Forbes, SF Chronicle, NY Times and more for her work and writing.

Diane Bourdo, CFP®
Diane Bourdo, CFP®

Diane Bourdo is the President of The Humphreys Group. Diane has dedicated her life’s work to helping women make smart financial decisions. For nearly 30 years, she has developed investment management and financial planning strategies that allow her clients to create lives that reflect their values. Diane was named an InvestmentNews 2020 Women to Watch and has been recognized in Forbes, SF Chronicle, NY Times and more for her work and writing.

Share our Post
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on print
Print

Related Posts

Humphreys Group - Rewriting the Rules 2nd Edition Book Cover

If we made women’s unique strengths, concerns, and preferences the financial norm, what would we see?

Learn to invest like a woman.
Get your free copy of the book today!