3 Myths About Women and Money, Debunked

Women are financially savvy in so many crucial areas of their lives — so why do harmful gender stereotypes about women and money still exist? Diane Bourdo, president of wealth management firm The Humphreys Group in San Francisco, California, wrote a guest article on the topic for LivingBetter50, debunking the myths that have long circulated about women and money.

In her guest article, Diane Bourdo highlighted three common money myths. These include: 1. Men are better investors than women; 2. Women are more risk-averse than men; and 3. Women lack confidence when it comes to money.

“For decades, these stereotypes have conditioned us to believe that women aren’t interested in investing or good managers of money,” Diane Bourdo wrote. “But the truth? These are complete myths — at least, that’s what the research says. Today, women are the primary breadwinners in almost half of American households and control about 60 percent of the nation’s personal wealth (a number that’s on the rise). And what’s more, 70 percent of major financial decisions are made by women. With the advent of the widespread #MeToo and #TimesUp movements, women all over the world are claiming their power, rights and influence — and financial services is the latest industry that’s getting a wake-up call.”

Read the full LivingBetter50 article, “3 Myths About Women and Money, Debunked,” here. You can also learn about common money myths in The Humphreys Group’s eBook, Rewriting the Rules: Telling Truths About Women and Money.

LivingBetter50 is a leading resource and magazine for women over 50, with 500,000-plus readers worldwide. LivingBetter50‘s primary goal is to encourage women to live better physically, emotionally, financially, and spiritually. LivingBetter50 focuses on the positive attributes of aging, and the website looks for opportunities to encourage women to make healthier choices through the articles, stories, and testimonies shared on their site.

Diane Bourdo, CFP®
Diane Bourdo, CFP®

Diane Bourdo is the President of The Humphreys Group. Diane has dedicated her life’s work to helping women make smart financial decisions. For nearly 30 years, she has developed investment management and financial planning strategies that allow her clients to create lives that reflect their values. Diane was named an InvestmentNews 2020 Women to Watch and has been recognized in Forbes, SF Chronicle, NY Times and more for her work and writing.

Diane Bourdo, CFP®
Diane Bourdo, CFP®

Diane Bourdo is the President of The Humphreys Group. Diane has dedicated her life’s work to helping women make smart financial decisions. For nearly 30 years, she has developed investment management and financial planning strategies that allow her clients to create lives that reflect their values. Diane was named an InvestmentNews 2020 Women to Watch and has been recognized in Forbes, SF Chronicle, NY Times and more for her work and writing.

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